But someone you met fleetingly at a conference three months ago? Yet ‘best’, notes Mac Kenzie-Cummins, has boomed over the last few years.He notes that many people now leave off the closing noun altogether.
Ditto, at the start of the week: ‘have a great week’. After all, I work in an area of the media where kisses are an acceptable sign-off – however that might make an outraged Mr Mac Kenzie-Cummins splutter.
To me, far, far more important is having the contact info for the sender underneath the signature itself. Is there a way that’s actually helpful to the person you’re contacting? The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.
(Confession time: until recently, I was guilty of this myself). Are you ready to go cold turkey and opt for brevity, and no sign-off at all? How will the story stack up against the greatest films about business?
And yes, it might be time to reset your sign-off, if a new Bloomberg report is to be believed.
It quotes PR director and careers expert Paul Mac Kenzie-Cummins saying that 'best' anything is a total cop-out.
Apparently ‘best’ comes across as insincere – because let’s face it, you’re not really sending them your ‘best’ anything.It should be reserved for family members, your paramour – heck, even the cat, in some households.Ten years ago, for instance, few (if any) emails would end with ‘BW” (‘best wishes’) or “KR” (‘kind regards’) yet these are widely used today'. Short, sweet and to the point – and if you’re not thanking them for something they’ve done, you’re thanking them for something they’re going to do, which is even more potent.It's an etiquette conundrum - one that many of us didn't even realised we were being judged on. • High-achieving women have these six personality traits. According to etiquette expert William Hanson, acceptable alternatives are: ‘with all good wishes’ (I’d say that’s fine at Christmas only) and ‘thanks so much’. I can never have dates in the diary repeated too often, having twice stiffed people due to diary malfunctions recently. (No ‘pip pip’ - a phrase used by a friend of a friend, which the Jeeves reader in me rather fancies, actually – at least it’s jauntily different).Back when I was at secretarial college (when you also actually had to lick a stamp), we learned two ways to sign-off correspondence: ‘yours sincerely’ if you’d met the person, and ‘yours faithfully’ if you hadn’t. That, clearly, is almost outdated as the quill and inkwell – but what should replace it? Digital sports programmer Melissa Geisler, while working for Yahoo, used the somewhat mystifying quotation: ‘The Bird is equal to or greater than the Word’, which she’d apparently picked up from TV show Family Guy. Strangely, nobody seems to fret over brevity when the only sign-off is ‘Sent from my i Phone’ – and cutting out the greeting altogether shaves two words off the end of an e-mail. That’s 200 fewer words you need to spend time reading. Over 70,000 words ‘saved’, which equates to a good book. Useful for any sign-off with a co-worker or employee. If your sign-off doesn’t echo the sentiment of the main text, it could be seen as sarcastic – don’t haul a colleague over the coals and finish it, ‘warmly’, or ‘cheers’ (my most loathed end to any email).At least it made her e-mails memorable, in a sea of corporate blah – and it even got her quoted in Forbes, which is rarely the destiny of most e-mails. Useful for any Friday communication, because there isn’t a person alive who doesn’t like a little reminder that soon they will be sitting in the sun, glass of wine in hand. Personally, I don’t give a flying fig about how someone signs off an e-mail (the briefer the better, frankly).